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[EXCLUSIVE] Breeze – The Next Big Thing in Social Media



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[EXCLUSIVE] Breeze – Giant Social Network Platform



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The social media platform for professionals was in the crosshairs of 52 percent of all phishing scams globally in the first quarter of 2022. This is the first time that hackers leveraged LinkedIn more often than any tech giant brand name like Apple, Google, and Microsoft


Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users,[6] and ranked third worldwide among the most visited websites as of July 2022.[7] It was the most downloaded mobile app of the 2010s.[8]


Six days after the site launched, Harvard seniors Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra accused Zuckerberg of intentionally misleading them into believing that he would help them build a social network called HarvardConnection.com. They claimed that he was instead using their ideas to build a competing product.[33] The three complained to the Crimson and the newspaper began an investigation. They later sued Zuckerberg, settling in 2008[34] for 1.2 million shares (worth $300 million ($354 million in 2021 dollars[30]) at Facebook's IPO).[35]


On April 15, 2013, Facebook announced an alliance across 19 states with the National Association of Attorneys General, to provide teenagers and parents with information on tools to manage social networking profiles.[99] On April 19 Facebook modified its logo to remove the faint blue line at the bottom of the "F" icon. The letter F moved closer to the edge of the box.[100]


Facebook was sued by the Federal Trade Commission as well as a coalition of several states for illegal monopolization and antitrust. The FTC and states sought the courts to force Facebook to sell its subsidiaries WhatsApp and Instagram.[183][184] The suits were dismissed by a federal judge on June 28, 2021, who stated that there was not enough evidence brought in the suit to determine Facebook to be a monopoly at this point, though allowed the FTC to amend its case to include additional evidence.[185] In its amended filings in August 2021, the FTC asserted that Facebook had been a monopoly in the area of personal social networks since 2011, distinguishing Facebook's activities from social media services like TikTok that broadcast content without necessarily limiting that message to intended recipients.[186]


In response to the proposed bill in the Australian Parliament for a News Media Bargaining Code, on February 17, 2021, Facebook blocked Australian users from sharing or viewing news content on its platform, as well as pages of some government, community, union, charity, political, and emergency services.[187] The Australian government strongly criticised the move, saying it demonstrated the "immense market power of these digital social giants".[188]


In October 2021, owner Facebook, Inc. changed its company name to Meta Platforms, Inc., or simply "Meta", as it shifts its focus to building the "metaverse". This change does not affect the name of the Facebook social networking service itself, instead being similar to the creation of Alphabet as Google's parent company in 2015.[200]


In many countries the social networking sites and mobile apps have been blocked temporarily or permanently, including China,[320] Iran,[321] Vietnam,[322] Pakistan,[323] Syria,[324] and North Korea. In May 2018, the government of Papua New Guinea announced that it would ban Facebook for a month while it considered the impact of the website on the country, though no ban has since occurred.[325] In 2019, Facebook announced it would start enforcing its ban on users, including influencers, promoting any vape, tobacco products, or weapons on its platforms.[326]


Facebook has been criticized for allowing users to publish illegal or offensive material. Specifics include copyright and intellectual property infringement,[350] hate speech,[351][352] incitement of rape[353] and terrorism,[354][355] fake news,[356][357][358] and crimes, murders, and livestreaming violent incidents.[359][360][361]Sri Lanka blocked both Facebook and WhatsApp in May 2019 after anti-Muslim riots, the worst in the country since the Easter Sunday bombing in the same year as a temporary measure to maintain peace in Sri Lanka.[362][363]Facebook removed 3 billion fake accounts only during the last quarter of 2018 and the first quarter of 2019;[364] in comparison, the social network reports 2.39 billion monthly active users.[364]


Previously, Facebook had its privacy settings spread out over 20 pages, and has now put all of its privacy settings on one page, which makes it more difficult for third-party apps to access the user's personal information.[368] In addition to publicly apologizing, Facebook has said that it will be reviewing and auditing thousands of apps that display "suspicious activities" in an effort to ensure that this breach of privacy does not happen again.[431] In a 2010 report regarding privacy, a research project stated that not a lot of information is available regarding the consequences of what people disclose online so often what is available are just reports made available through popular media.[432] In 2017, a former Facebook executive went on the record to discuss how social media platforms have contributed to the unraveling of the "fabric of society".[433]


As a dominant social-web service with massive outreach, Facebook have been used by identified or unidentified political operatives to affect public opinion. Some of these activities have been done in violation of the platform policies, creating "coordinated inauthentic behavior", support or attacks. These activities can be scripted or paid. Various such abusive campaign have been revealed in recent years, best known being the Russian interference in the 2016 United States elections. In 2021, former Facebook analyst within the Spam and Fake Engagement teams, Sophie Zhang, reported more than 25 political subversion operations and criticized the general slow reaction time, oversightless, laissez-faire attitude by Facebook.[472][473][474]


Campaigns operated by the British intelligence agency unit, called Joint Threat Research Intelligence Group, have broadly fallen into two categories; cyber attacks and propaganda efforts. The propaganda efforts utilize "mass messaging" and the "pushing [of] stories" via social media sites like Facebook.[476][477] Israel's Jewish Internet Defense Force, China's 50 Cent Party and Turkey's AK Trolls also focus their attention on social media platforms like Facebook.[478][479][480][481]


On May 23, 2019, Facebook released its Community Standards Enforcement Report highlighting that it has identified several fake accounts through artificial intelligence and human monitoring. In a period of six months, October 2018-March 2019, the social media website removed a total of 3.39 billion fake accounts. The number of fake accounts was reported to be more than 2.4 billion real people on the platform.[492]


"Democracy is at risk from the malicious and relentless targeting of citizens with disinformation and personalised 'dark adverts' from unidentifiable sources, delivered through the major social media platforms we use every day," Damian Collins, DCMS Committee Chair[531]


On August 31, 2020, the Delhi Assembly began investigating whether Facebook bore blame for the 2020 religious riots in the city, claiming it had found Facebook "prima facie guilty of a role in the violence".[543][544] On September 12, 2020, a Delhi Assembly committee said in a statement that it had asked Facebook India head Ajit Mohan to appear before it on September 15, leading to Facebook objecting and moving the Supreme Court of India against the decision.[545][546] On September 15, Facebook skipped the Delhi Assembly panel hearing.[547] On September 20, the Delhi Assembly panel issued a new notice asking Facebook to appear before it on September 23.[548] On September 22, Facebook India vice-president and managing director Ajit Mohan moved the Supreme Court against the summons of the Delhi Assembly Committee.[549] On September 23, the Supreme Court granted him relief and ordered a stay to the summons, with the Central government later backing the decision.[550][551][552] A former Facebook employee told a Delhi Assembly panel on November 13 that the violence could have been 'easily averted' if the social media giant had acted in a 'proactive and prompt manner'.[553] On December 3, the Delhi Assembly moved the Supreme Court for intervention in the case.[554] On February 4, 2021, the Delhi Assembly panel issued a fresh notice to Facebook India to testify on the riots, avoiding specific notice to Mohan, by asking a senior, responsible officer from the company to appear before the panel.[555] The Union government submitted in the Supreme Court that Facebook could not be made accountable before any state assembly and the committee formed was unconstitutional.[556][557] On February 24, Mohan challenged summons issued by the Delhi assembly for failing to appear before it as a witness in connection with the 2020 riots in the Supreme Court, saying that the 'right to silence' is a virtue in present 'noisy times' and the legislature had no authority to examine him in a law and order case. The Supreme Court reserved its judgment for the case.[558] On July 8, the Supreme Court refused to quash the summons and asked Facebook asked to appear before the Delhi assembly panel.[559] 2ff7e9595c


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